top of page

Rosé ... this ... WAY ...

As the rain gives way to a sunshine-ing day, the streets of the Central West End will come to life in an annual celebration that's become a beloved St. Louis tradition -- It's Rosé Day! The sixth annual fest will offer more wine than ever, your cup will certainly runneth over -- so drink responsibly. We've put together 6 pro-tips to help you make Saturday a whole lot of fun!

#1) get to know the map:

Take note of the two check-in stations where you'll pick up your walkable wine glass and your passport. If you give your last name, we'll look up your reservation. HAVE YOUR IDENTICATION OUT SO WE CAN ENSURE YOU'RE OVER 21! The map shows the 13 sampling station stops and one bonus stop.

#2) shop the Festival Marketplace.

We've curated an awesome outdoor market that will offer one-of-a-kind finds from local artists, makers and retailers -- most are women-owned small businesses! YOU DON'T HAVE TO HAVE A TICKET TO THE EVENT TO ENTER THE MARKET, so if you decide to bypass the wine, come to the intersection of Euclid and Lindell and #shoplocal for a few hours. There's also a STL Barkeep cocktail bar, and a wine bar by VIDEIRA WINE SHOP & BAR where you can purchase adult beverages.

#3) Go In Any Order To Collect Your Samples.

There's no wrong way to rose'. If you start out at the Festival Marketplace, you may want to hit stop #13 -- BBQ Saloon -- and make your way back to the center of the action. Take your time and have fun. It's not a relay, and there are no participation prizes. The big prize: the chance to learn about the awesome organizations we've partnered with. These are non-profits changing lives, empowering women and girls right here in the community. Ask questions, don't worry if a line forms behind you!

#4) Leave a Tip & Support Your Favorite Non - Profits.

At each sampling station, non-profits will have tip jars. Tips directly support that organization's mission.

Not able to make a financial contribution? THAT'S OK TOO! Every one of these non-profits is looking to recruit new volunteers, or add to their board leadership or invite you to an upcoming event. Engage. Be inspired. Sign-up to get more involved. This is how we make St. Louis better!

#5) Come thirsty... AND HUNGRY!

The Central West End is dense with amazing eats-- restaurants that have received well deserved accolades. Check out the St. Louis Magazine Dining Guide to peruse menus. RD partner restaurants include: Twisted Ranch, Bar Italia, Kingside Diner, Yellowbelly and BBQ Saloon.

#6) Be IN the KNOW with the 2024 Festival Guide

The ROSE' THIS WAY Guide has an overview of each sampling stop. Designate the "head of the class" from your group to help narrate your day using our event guide. They'll be able to navigate from one stop to the next more easily, educate everyone on the featured non-profits and (POSSIBLY BEST OF ALL) give highlights of each of the wines your sample throughout the day.

Be safe coming and going, and let's raise a glass and have some fun on Rose' Day in the Central West End!

515 views0 comments

Recent Posts

See All


bottom of page